Prima Ceylon Limited, the world’s largest flourmilling complex under one roof, is set up in Trincomalee, Sri Lanka, with the conclusion of an investment agreement with the Government of Sri Lanka.
The mill commences operations in 1980 with a daily milling capacity of 2,500 tonnes and a silo capacity of 110,000 tonnes.
Prima divests its investment in PT Prima Indonesia
Yantai Xinzhongxin Feeds Limited is established with Yantai Feeds Corporation to produce concentrates and premix feed products. Qingdao Xinghua Cereal Oil and Foodstuff Company Limited is established with Qingdao Municipal Jiaonan County Cereals & Oils Processing Factory to produce and sell all types of flour and by-products.
Yantai Xinzhongxin Feeds Limited commences commercial operations in 1988 while Qingdao Xinghua Cereal Oil and Foodstuff Company Limited commences milling activities a year later.
Prima’s 25th Anniversary and to affirm our belief that our human resource
is one of the most important assets, the Prima 25th Anniversary Scholarship
Fund is established for our employees’ children.
Prima embarks on the modernization of its flourmilling operations. It renews and transforms its flourmill into a technologically advanced and automated computerized one. The company also introduces value-added bakery premixes to its line of products.
These products also meet the needs of customers in assisting them to enhance their production efficiency.
Prima Limited takes a 60% stake in Prima Modern Machinery Pte Ltd (PMM). PMM’s main business is in the distribution of bakery machinery and food equipment.
Prigo Agro-Industries Pte Ltd is incorporated as an investment holding company with Prima Limited holding a 51% stake.
CT is majority owned by PFS Pte Ltd. Prima Limited enters into an agreement with NPB to jointly set up the Prima-NPB Bakery Industry Training Centre (now known as Prima-Spring Singapore Bakery Industry Training Centre).
The Centre is established with the objective of training and upgrading the skills of local bakers. The Centre begins operations in 1993.
Prigo Agro-Industries Pte Ltd acquires a 55% stake in Ceylon Oils and Fats Limited from the Sri Lanka Government. The latter’s name is changed to Ceylon Agro-Industries Limited to reflect the new ownership and direction of the company.
Prima acquires its first commercial property in Chicago, USA.
Prima Taste is developed and introduced to the foodservice industry. A range of Singapore’s hawker favourites in ready-to-cook pastes, Prima Taste is the first food manufacturing venture for PFS.
Prima Food Pte Ltd receives the internationally-recognised HACCP certification for the production of PrimaDeli frozen dough for buns, breads and pastries as well as bakery fillings. This certification is awarded by PSB in recognition of the company's exacting food safety and hygiene standards.
The PrimaDeli bakery franchise receives the Singapore Franchise Mark, a certification scheme administered jointly by PSB and the Singapore International Franchise Association. The Mark is a symbol of quality that is awarded to franchisors and master franchisees that have achieved a certain standard in their business practices, management capabilities and business performance.
In June, the first Prima Taste concept restaurant opens in Centrepoint on Orchard Road. Prima Taste Restaurant is a quickservice eatery serving a selection of the Prima Taste range of dishes. The unique décor blends a touch of old Singapore with the new. And floor-to-ceiling murals and photo essays depicting Singapore hawkers in the fifties to seventies provide the perfect backdrop for the authentic Singapore cuisine served at the restaurant. There is also an open-concept kitchen which allows customers to view the preparation of the dishes using the Prima Taste products.
Prima Modern Machinery Pte Ltd begins marketing the Easy Bake Bread Maker from Australia, in response to growing interest in home bread making.
To complement the bread maker, Prima launches a new range of bread premixes under the PrimaMix brand. PrimaMix bread mixes contain just the right amount of all the ingredients needed for a perfect loaf, including a sachet of yeast. Users only need to add water. The range includes High Fibre White, Multigrain, Wholemeal, Brioche and Focaccia, with more to follow.
marks the opening of the first PrimaDeli bakery in Malaysia. This is the
first PrimaDeli bakery outside Singapore, with more to follow.
In June, a significant milestone is recorded in Prima Ceylon Limited's history when the company converts from a build-operate-transfer project to one of build-own-operate. Under the new operations, Prima Ceylon Limited is no longer a contract miller for the Sri Lanka Government, but purchases and mills its wheat, and distributes and markets the flour.
Prima Food Pte Ltd signs a 30-year lease for a new central production facility in Tuas.
As a result of restructuring to streamline and achieve total integrated poultry operations, Ceylon Grain Elevators Limited absorbs the distribution and marketing of processed chicken from Ceylon Agro-Industries Limited in October.
Prima Taste introduces ambient temperature shelf-stable foodservice packs with a longer shelf life.
Prima-PSB Baking Industry Training Centre is renamed Prima-SPRING Singapore Baking Industry Training Centre in line with PSB's change of name.
Xinyan Foods Company Limited introduces a high-grade "green" organic flour.
In July, the Prima Taste retail packs are officially launched offering even greater convenience for today's small households. The retail packs - with servings ranging from 2 and up - come complete with essential ingredients and condiments. The packs are available at leading supermarkets in Singapore, Prima Taste restaurants and selected PrimaDeli bakeries.
In August, the Prima Taste premium gift packs are launched in support of the initiative by the Singapore Tourism Board and SPRING Singapore to promote food gifts to tourists. The unique pack featuring a hand-made straw pouch wins the Singapore Star, Asia Star and Best Food awards for packaging design and product innovation.
In September, the first Prima Taste restaurant outside Singapore opens in Jakarta, Indonesia. This is followed closely by Manila, The Philippines. As part of the Prima Taste globalisation strategy, licensees are being sought to establish and operate Prima Taste concept restaurants in key markets around the world.
In October, the new Prima Taste ready meals range are launched. Each meal pack serves one and is a complete dish on its own, ready to serve after a quick microwave. The meal packs are available at leading convenience stores in Singapore.
Another two more Prima Taste restaurants outside Singapore open in Sydney, Australia in October and November.
In May, BITC signs a Memorandum of Understanding with Kendall College in Chicago to provide a wider scope of training and professional development opportunities for both instructors and students.
In July, the new improved packaging for Prima Taste Ready Meals is launched with the introduction of 3 new variants; namely Nonya Sambal Chicken With Rice, Braised Soya Chicken With Rice and Assam Fish With Rice. Each meal pack serves one and is a complete dish on its own, ready to serve after a quick microwave. The meal packs are available at leading convenience stores and selected supermarkets in Singapore.
In September, Prima Baking Training Centre is established in Colombo to provide practical training to practitioners and promote modern baking techniques in Sri Lanka.
In October, BITC donates a further $20,000 and launches 5 baking scholarships worth a total of $50,000 in support of a sustained career development programme for CARE's students.
Prima Taste is conferred the Superbrands Award by independent arbitrator, the Superbrands Singapore Council.
Another two more Prima Taste restaurants open in Manila, The Philippines, and Perth, Western Australia, in September and October respectively.
In March, one more Prima Taste restaurant opens in San Jose, California, USA.
In May, PrimaDeli introduces its new range of low-sugar cakes for the health-conscious. The range includes Strawberry Classic, Yummy Yam, Coffee Break and Green Field.
In June, a new range of versatile sauces for delicious yet fuss-free Asian cooking known as Prima Taste 'Authentic Asia' is launched. The variants include Sweet & Spicy Seafood Sauce, Curry Seafood Sauce, Sambal Chilli, Garlic Chilli Sauce and Premium Black Pepper Sauce. Harnessing the robust flavours of the freshest premium Asian spices, herbs and ingredients in compact sachets, the Authentic Asia sauces offer the versatility to whip up a wide variety of sumptuous Asian delights. They also make delightful dips to complement a wide variety of Asian fare.
In September, Prima is conferred the SPBA Heritage Brand Award by Lianhe Zaobao and ASME. This prestigious award serves to acknowledge and pays special attention to time-honoured home-grown brands which have embraced exceptional brand practices over a period of at least 40 years.
Prima Taste opens a flagship Prima Taste restaurant in Shanghai, China. This officially kicks off Prima Taste's new franchise programme and strategic plan to become a leading international restaurant franchise with its 'True Singapore Cuisine' chain of restaurants.