A focus on education and youth to create positive impact.
Responsibility has always been at the heart of Prima Group. From tsunami rehabilitation projects in Sri Lanka, to supporting medical and scientific research in Singapore, we have a history of not just giving back, but creating lasting positive impact.
Our Founder’s deep belief in the power of education and young minds continues to guide the Group’s CSR focus. We are proud to have made pioneering and meaningful contributions to education and youth causes in not just Singapore, but in all the markets we operate in.
“Education is the foremost fundamental enabler. It is only with education and training that people can become self-reliant and utilise their skills and knowledge for the good of mankind.”
– Primus Cheng, Chairman and Chief Executive Officer
Singapore: A legacy of responsibility
Prima Group recognises its staff as an invaluable asset. It’s why the Group extends the strong bonds we have with our long-standing employees to their family members, so that they too can grow with us as one Prima family.
In 1986, the Group established the still ongoing Prima 25th Anniversary Scholarship Fund for our employees’ children residing in Singapore, Sri Lanka, and China.
The Prima Golden Anniversary Education Fund in 2011 gifted substantial sums to all four public universities in Singapore. Similarly, a Prima Scholarship was established to promote liberal arts educational opportunities at Yale-NUS, and the Group’s Founder has the distinct honour of three Professorial Chairs bearing his name.
Cheng Tsang Man Professorship in Accountancy
The School of Accountancy Research Symposium
A pioneering contribution by Prima Group to help establish the University’s School of Accountancy in 2000, and the annual research symposium in 2011.
Cheng Tsang Man Chair Professorship in Energy
A Professorship established to provide vision, intellectual leadership and mentoring of young scientists around the theme of energy research since 1999 (formerly known as Cheng Tsang Man Professorship in Engineering).
The Cheng Tsang Man Professorship
Established in 2011, the Chair helps create future leaders in the emerging fields of technology, design, innovation, and entrepreneurship.
Sri Lanka: Growing industry and community
Our commitment in Sri Lanka is to provide employment to the nation, and to assist in the national food industry’s development and growth. From development programmes to diplomas in web programming, from bakery training and developmental initiatives, we work alongside local leaders to grow Sri Lanka and its people.
To commemorate Prima Ceylon Limited’s 25th Anniversary in 2002, Primus Cheng, Prima Group Chairman & CEO, presented a gift to Sri Lanka Prime Minister, Mr Ranil Wickremesinghe, towards the Reconstruction & Rehabilitation Fund.
Noteworthy contributions include tsunami rehabilitation projects, rural road building programmes, and agricultural education programmes for 25,000 farmer families. The Group was also closely involved with the Government of Singapore in helping refurnish the Jaffna Library (Children’s Section) in the aftermath of the civil war.
In 2018, to mark Prima’s 40th anniversary, the Group created the Prima Ceylon Scholarship for Sri Lankan students, supporting their 4- year undergraduate education at Singapore Management University (SMU). The Prima 25th Anniversary Scholarship Fund for our employees’ children education remains active in Sri Lanka since 1986.
The Xinghua Charity Foundation has a three-fold mission: to improve the livelihoods of the underprivileged with disabilities and health conditions; to help the elderly live healthier lives; and to support underprivileged youth in their educational pursuits.
Prima Group is proud to stand behind Subway Australia’s support for Act for Kids, through their Feel Good in-store donation program and ‘Sub for a Cause’ day.